Basic Criteria That Marketers Should Keep in Mind While Assessing

question 67

Multiple Choice

Basic criteria that marketers should keep in mind while assessing opportunities in global markets include all of the following except:

• A)current size of the market segment.
• B)anticipated growth potential of the market.
• C)compatibility with company's overall objectives.
• D)competition in the market.
• E)securing first-mover advantage.

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Definitions:

Employer

An individual or entity that hires and pays for the services of employees under a contract of employment.

Specific Performance

An order of the court requiring a breaching party to fulfill the terms of the contract.

Anticipatory Repudiation

Occurs when one party to a contract indicates in advance that they will not fulfill their contractual obligations.

Reformation

A legal remedy that adjusts the terms of a contract to reflect the true intent of the parties when there was a mistake or misrepresentation.