Both Nestlé and Cadbury Determined That a Liquid Chocolate Confection

question 55

Multiple Choice

Both Nestlé and Cadbury determined that a liquid chocolate confection would be one way to address the issue of India's hot weather.This is an example of:

• A)differentiated target marketing.
• B)standardized global marketing.
• C)competitive global marketing.
• D)target benefit marketing.
• E)product-market decision

---

Definitions:

Comprehensive

Encompassing or including all or nearly all elements or aspects of something, often indicating a thorough or complete approach.

Uplifting

Refers to something that morally, socially, or spiritually inspires and encourages improvement or positive feelings.

Periods Of Change

Specific times during which significant alterations occur in personal lives, organizations, or societies.

Personally Involved

Being actively engaged or deeply interested in a particular activity, project, or cause on a personal level.