When a Marketer Understands That a Product Satisfies a Buyer's

question 73

Multiple Choice

When a marketer understands that a product satisfies a buyer's rational criteria while also evoking an emotional response,the marketer should:

• A)only target consumers in high-income countries.
• B)utilize a multi-tiered targeting strategy rather than a concentrated strategy.
• C)commission psychographic segmentation studies to augment demographic data.
• D)create advertising that reflects a bipolar,high-tech and high-touch approach.
• E)follow normal targeting strategy.

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Definitions:

Northwest Ordinance

A significant law passed by the United States Congress in 1787 that provided a method for admitting new states to the Union from the Northwest Territory.

Northwest Territory

A historical region encompassing the area near the Great Lakes and the upper Mississippi River that was organized under United States governance post the American Revolutionary War.

Fugitive Slave Act

Legislation passed by the United States Congress in 1850 that required the return of escaped slaves to their owners.