The Strategy That Identifies a Brand as a Symbol of a Particular

question 89

Multiple Choice

The strategy that identifies a brand as a symbol of a particular global segment is known as:

• A)foreign consumer culture positioning.
• B)global consumer culture positioning.
• C)local consumer culture positioning.
• D)global market positioning.
• E)demographic market positioning.

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Definitions:

Primacy Effect

The cognitive bias that results in an individual's tendency to remember and give more weight to the first pieces of information they encounter about a topic.

Sequence Order Effect

The impact that the order of presentation has on the perception and judgment of information or stimuli.

Serial Position Effect

A memory phenomenon where recall accuracy varies as a function of an item's position within a study list, often showing enhanced memory for items at the beginning and end of the list.

Primacy Effect

The tendency for individuals to remember information presented at the beginning of a list better than information appearing in the middle or end.