Which of the Following Terms Refers to the Accuracy with Which

question 29

Multiple Choice

Which of the following terms refers to the accuracy with which a test fulfills the function for which it was designed?

• A)reliability
• B)validity
• C)expectancy
• D)consistency

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Definitions:

E-mail

A method of exchanging digital messages over the Internet between people using electronic devices.

Telemarketing

The practice of promoting products or services through telephone calls to potential customers.

Business Expenditures

The financial outflows or expenses incurred by a business in its operational activities, including costs of goods sold, salaries, and overhead.

Direct Mail

A marketing technique that involves sending promotional materials or offers to potential customers through postal mail.