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It Is Okay for Firms to Create Expectations That Are

question 85

True/False

It is okay for firms to create expectations that are slightly above the service the firm can or will offer, in order to create an effective product-positioning strategy.


Definitions:

Compelling

Something that is highly persuasive or has a strong appeal to capture interest or provoke action.

Opening

The initial part or opportunity in a series of events, or the commencement of something.

Body

In a biological context, it refers to the physical structure of an organism, including its bones, muscles, and organs.

Relationship

A connection, association, or involvement between two or more parties, often described in a social, emotional, or professional context.

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