A Major Effort in R&D May Be Risky If Technology

question 102

True/False

A major effort in R&D may be risky if technology is changing rapidly and the market is growing slowly.

---

Definitions:

Net Operating Income

Income generated from a company's everyday business operations, excluding taxes and interest expenses.

Common Fixed Cost

A fixed cost that supports more than one business segment, but is not traceable in whole or in part to any one of the business segments.

Corporate Advertising

Advertising aimed at establishing a favorable attitude toward a company as a whole, rather than promoting a specific product or service.

Contribution Margin Ratio

The percentage of each sales dollar remaining after variable expenses are deducted, indicating the proportion available to cover fixed costs and generate profit.