Although There Are Many Marketing Activities That Impact the Success

question 89

Essay

Although there are many marketing activities that impact the success or failure of strategy-implementation efforts, three activities are indicated in the text as being especially important. What are these three activities? Discuss why they are so important.

Learn about the international conventions affecting patent protection and their implications on patent terms.

Understand the concept of demand types, including primary, selective, and derived demand.

Recognize the strategic purposes of different pricing approaches, including skimming and penetration pricing, during the product life cycle stages.

Identify the characteristics and marketing objectives at each stage of the product life cycle.