Which Variable Would Be Considered Part of the "Place" Element

question 67

Multiple Choice

Which variable would be considered part of the "place" element of the marketing mix?

• A) Product line
• B) Service level
• C) Personal selling
• D) Sales territory
• E) Discounts and allowances

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Definitions:

ERP

Enterprise Resource Planning; a software that integrates core business processes into one system.

Wheeled Coach

A reference to a company or concept in the context of efficient manufacturing or service processes, possibly related to emergency vehicles.

Competitive Advantage

The attributes or conditions that allow a company to produce goods or services better or more cheaply than its competitors.

MRP System

Material Requirements Planning System; a computer-based inventory management system designed to assist in production planning and inventory control.