The Most Common Bases for Segmenting Markets Are Geographic and Demographic

question 42

True/False

The most common bases for segmenting markets are geographic and demographic.

---

Definitions:

Psychological Disorders

A broad term referring to mental disorders characterized by dysfunctional patterns of thought, behavior, and emotion which cause significant distress or impairment in personal, social, or occupational functioning.

Irrational Negative Assumptions

The automatic and baseless negative thoughts about oneself, others, or situations, often leading to emotional distress.

Albert Ellis

A psychologist who developed Rational Emotive Behavior Therapy, a form of psychotherapy that emphasizes changing irrational beliefs.

Self-efficacy Beliefs

An individual's belief in their capacity to execute behaviors necessary to produce specific performance attainments, reflecting confidence in the ability to exert control over one's own motivation, behavior, and social environment.