Which of These Is NOT a Rule for Using Product

question 13

Multiple Choice

Which of these is NOT a rule for using product positioning as a strategy-implementation tool?

• A) Look for the hole or vacant niche, a segment of the market currently not being served.
• B) Do not serve two segments with the same strategy.
• C) Position yourself in the middle of the map, if you are one of only two competitors.
• D) Position yourself in the middle of the map, if there are more than two competitors.
• E) All of these are rules for using product positioning as a strategy-implementation tool.

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Definitions:

Opportunity Costs

The advantages that a person, business, or investor loses by selecting one option instead of another.

Sunk Costs

Past expenses that have already been incurred and cannot be recovered, and therefore should not affect future business decisions.

Fixed Costs

Fixed costs are business expenses that remain constant regardless of the level of production or sales.

Cost Of Capital

The rate of return that a business needs to generate from its investments in order to cover the cost of raising funds, either through debt or equity.