Business-To-Consumer (B2C)e-Commerce in the United States

question 65

Multiple Choice

Business-to-consumer (B2C) e-commerce in the United States:

• A)has grown at double-digit rates between 2010 and 2013.
• B)is expected to account for about $40 billion in total sales in 2013.
• C)constitutes over 30% of the overall U.S. retail market.
• D)is growing more slowly as it confronts its own fundamental limitations.

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Definitions:

Trademark

A recognizable sign, design, or expression which identifies products or services of a particular source from those of others.

Goodwill

An intangible asset that represents the excess value paid for a company over its net assets at the time of acquisition, reflecting attributes like brand reputation, customer relations, and intellectual property.

Voting Shares

Shares that give the shareholder the right to vote on company matters, such as electing directors or approving acquisitions, indicating a degree of control in the company.

Retained Earnings

The portion of net income left over for the business after it has paid out dividends to its shareholders.