Your Startup Firm Has Developed Web-Based Note-Taking Software That Allows

question 34

Multiple Choice

Your startup firm has developed Web-based note-taking software that allows participants to create and share virtual notes attached to existing Web pages.You anticipate marketing your online application to Web development and design companies.Which of the following revenue models is the most appropriate for your new company?

• A)advertising
• B)transaction fee
• C)affiliate
• D)subscription

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Definitions:

B2B

Business-to-Business, a model that involves transactions between businesses, such as between a manufacturer and a wholesaler, or a wholesaler and a retailer.

C2C

Customer to Customer, a business model where customers trade with each other, typically facilitated by a third-party platform.

Creating Value

Refers to the process of enhancing or adding features to a product or service to increase its perceived worth to consumers or stakeholders.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as product, price, place, and promotion.