In 2013, Location-Based Mobile Marketing Accounted for How Much in Marketing

question 14

Multiple Choice

In 2013, location-based mobile marketing accounted for how much in marketing expenditures?

• A)$23 million
• B)$230 million
• C)$2.3 billion
• D)$23 billion

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Definitions:

Marketing Research

The process of gathering, analyzing, and interpreting information about a market, including about potential and existing customers and competitors.

Competitors

Entities that offer similar products or services in the same market and vie for the same customers or market share.

Research Study

A detailed investigation or analysis conducted to discover new information, validate existing theories, or solve specific problems through methodical and scientific approaches.

Marketing Researcher

An individual or professional specializing in gathering and analyzing data to understand market trends, consumer behavior, and product preferences.