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Eastern University Performs a Daily Computer Search Through Newspaper Articles

question 125

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Eastern University performs a daily computer search through newspaper articles to identify any articles about the university or its faculty members. University administrators use this information to receive feedback about how the public reacts to university activities. In knowledge management, searching for newspaper articles and other external writing about the organization is mainly a form of:


Definitions:

Traceable Fixed Expenses

Fixed costs that can be directly linked to a specific cost object, such as a department or product.

Net Operating Income

A company's gross income minus operating expenses, excluding taxes and interest charges, giving insight into the operational efficiency of the company.

Contribution Margin Ratio

The percentage of each sale that exceeds the variable costs and contributes to covering fixed costs and generating profit.

Traceable Fixed Expenses

Fixed costs that can be directly linked to a specific business segment or product.

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