All of the Following Are Online Communications That Are Used

question 50

Multiple Choice

All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except:

• A)search engines.
• B)online catalogs.
• C)social networks.
• D)targeted banner ads.

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Definitions:

Specific Constructs

Detailed and precise abstract concepts used to explain or predict phenomena in a narrowly defined context.

Enduring

Enduring refers to something lasting, stable, or persistent over time, often despite challenges or changes.

Resistant

Refers to the act of opposing or striving against something.

Personal Construct Theory

A psychological theory that suggests individuals use personal constructs, which are bipolar mental templates, to interpret and predict events in their lives.