Define and Describe the Functionality of Customer Relationship Management (CRM)

question 14

Essay

Define and describe the functionality of customer relationship management (CRM) systems.

---

Definitions:

Merchandise

Goods bought and sold in the course of business, typically in a retail environment.

Merchandise

Goods or products that are bought and sold in retail or wholesale markets.

Carrying Value

The book value of assets and liabilities on a company's balance sheet, calculated as the original cost minus accumulated depreciation or amortization.

Financing Activities

Transactions related to raising capital and repaying investors, including issuing equity, obtaining loans, and dividend payments, affecting the company's capital structure.