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What Are the Implications for Marketers Given That Mobile Users

question 27

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What are the implications for marketers given that mobile users spend over 70% of their smartphone time using apps and that on average, users only use about 26 apps a month?


Definitions:

Plunging Anticline

A fold in rock layers that slopes downward from the crest, usually indicating compression forces within the Earth's crust.

Asymmetric Anticline

A geological fold that is not symmetrical about its axis, indicating differential movement or deformation.

Horizontal Syncline

A geological fold with layers that dip towards the center from both sides, and typically have a horizontal or nearly horizontal axis.

Thrust Fault

A reverse fault that has a gentle dip.

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