If You Wished to Leverage the Ubiquitous Nature of the Web

question 53

Multiple Choice

If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:

• A) enable individual customization of the product by consumers.
• B) implement a strategy of commoditization.
• C) adopt a strategy of cost competition.
• D) develop a scope strategy to compete within a narrower market segment.

---

Definitions:

Par Value

The nominal or face value of a security or currency, as stated by the issuer.

Market Rate

The current price or rate at which goods, services, or securities are traded in the open market.

Discount on Bonds Payable

The difference between a bond's face value and its selling price when it is sold for less than its face value.

Contra Liability

An account that offsets a liability account on a company's balance sheet, such as discounts on bonds payable, which reduce the total amount of bonds payable.