The Targeting of Marketing Messages to Specific Individuals by Adjusting

question 51

Short Answer

The targeting of marketing messages to specific individuals by adjusting the message to a person's name, interests, and past purchases is called ________.

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Definitions:

Price-Taker

An economic actor who accepts the market price as given and has no influence over it due to its small size in the market.

Market Demand

The aggregate amount of a product or service that every consumer in a market is prepared and capable of buying at different price levels.

Long-Run Equilibrium

A state in which market supply equals market demand and all firms in a perfectly competitive market earn zero economic profits.

Elastic Demand

A situation in which demand for a product or service is sensitive to price changes, meaning a small change in price can lead to a significant change in quantity demanded.