If You Form a General Negative Impression of a Person

question 28

Multiple Choice

If you form a general negative impression of a person based on one prominent characteristic, and it distorts your perception of other characteristics of that person, it is called:

• A)self-serving bias.
• B)selective attention.
• C)the halo effect.
• D)stereotyping.
• E)projection bias.

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Definitions:

Content Analysis

A research method involving analysis of texts.

Secondary Analysis

The use of existing research data to find new insights or to form new statistical analyses, without needing to perform data collection firsthand.

Mixed Methods Approach

A research approach that combines qualitative and quantitative methods in order to provide a broader perspective on the research question.

Triangulation

A method used in qualitative research to cross-check information and conclusions by using two or more methods, data sources, or researchers to study the same phenomenon.