Reference: 03-01 A Supervisor Receives Regular Information About a Sales Employee's Performance

question 9

Essay

Reference: 03-01
A supervisor receives regular information about a sales employee's performance (e.g. sales volume, incomplete paperwork, etc.) and must complete a performance appraisal of the person's work. The supervisor has a complete description of the employee's job but has never worked in the field as a sales representative. Moreover, the super relatively new to this job and therefore has little experience observing or appraising the performance of salespeople.
-To what extent is halo effect a problem here?

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Definitions:

Marketing Data

Information collected from various sources that highlights trends, patterns, and other insights crucial for making marketing decisions.

Data Storehouse

A central repository for storing and managing large amounts of data from various sources, optimized for analysis and reporting.

Data Repository

A data repository is a central location in which data is stored and managed, typically used to aggregate, organize, and make data accessible for analysis and reporting.

Sensitivity Analysis

A method used to determine how different values of an independent variable affect a particular dependent variable under a given set of assumptions.