Selecting Which Segments of a Population of Customers to Serve

question 8

Multiple Choice

Selecting which segments of a population of customers to serve is called ________.

• A)market segmentation
• B)positioning
• C)customization
• D)target marketing
• E)choosing a value proposition

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Definitions:

Effortful Control

The ability to regulate one’s emotions and actions through effort, not simply through natural inclination.

Impulses

Sudden desires or urges that lead to immediate action without conscious thought.

Physical Care

The provision of tangible support and services to ensure the physical well-being of an individual, including health maintenance and daily living needs.

Severe Stress

An excessive level of stress that can lead to physical and psychological health problems, often resulting from significant life changes or challenges.