According to the Simple Five-Step Model of the Marketing Process

question 158

Multiple Choice

According to the simple five-step model of the marketing process, a company needs to ________ before designing a customer-driven marketing strategy.

• A)determine how to deliver superior value
• B)build profitable relationships with customers
• C)use customer relationship management to create full partnerships with key customers
• D)understand the marketplace and customer needs and wants
• E)construct key components of a marketing program