Which One Marketing Management Concept, If the Only One Adopted

question 7

Multiple Choice

Which one marketing management concept, if the only one adopted, can lead manufacturers to develop marketing myopia?

• A)customer-driven marketing
• B)customer-driving marketing
• C)societal marketing
• D)selling
• E)product concept

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Definitions:

Product Design

The process of conceptualizing and creating a new product to be sold by a business to its customers, focusing on functionality, appearance, and user experience.

Network Design

The planning and structuring of a network, including the physical and logical layout, to meet specific operational requirements and goals.

Geographic Design

Pertains to the planning and arrangement of physical space or structure considering geographic factors like location and environmental conditions.

Benefits

Advantages or positive effects that result from a particular action or policy.