The Three Areas of Consideration That Should Be Balanced in the Societal

question 99

Multiple Choice

The three areas of consideration that should be balanced in the societal marketing concept are consumer wants, society's interests, and ________.

• A)human welfare
• B)want satisfaction
• C)company profits
• D)short-run wants
• E)long-term needs

---

Definitions:

Demand Smoothing

Techniques used to reduce volatility in demand by managing and anticipating consumer or production needs.

Chase Strategy

A planning strategy that sets production equal to forecasted demand.

Planning Horizons

The time period over which forecasts or plans are made, guiding strategic and operational decisions in an organization.

Demand Options

Various strategies a company can use to manage or influence customer demand for its products or services.