Railroads Were Once Operated Based on the Thinking That Users

question 161

Multiple Choice

Railroads were once operated based on the thinking that users wanted trains rather than transportation, overlooking the challenge of other modes of transportation. This reflects the ________.

• A)product concept
• B)production concept
• C)selling concept
• D)marketing concept
• E)societal marketing concept

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Definitions:

Social Stimuli

External events or circumstances that can elicit or influence social behavior and responses.

Central Route

A method of persuasion that involves carefully constructing and presenting a logical argument.

Elaboration Likelihood

A theory suggesting the degree to which people are likely to pay attention to and elaborate on persuasive messages, influenced by their motivation and ability to process the message.

Motivation

The force that moves people to behave, think, and feel the way they do.