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Explain How and Why Marketers Go Beyond Selling a Product

question 62

Essay

Explain how and why marketers go beyond selling a product or service to create brand experiences.


Definitions:

Cash Collected

The total amount of money received by a business during a given period from transactions.

Cash Collections

The process of gathering all cash or cash equivalents received from customers or clients for goods sold or services provided.

Finished Goods Inventory

This represents the value of all the goods that are completed and ready for sale but have not been sold yet.

Raw Materials

Basic materials used in the production process before being converted into finished products.

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