A Channel Arrangement in Which Two or More Companies at One

question 63

Multiple Choice

A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity is referred to as a(n) ________.

• A) corporate vertical marketing system
• B) contractual vertical marketing system
• C) direct marketing system
• D) horizontal marketing system
• E) administered vertical marketing system

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Definitions:

Temperance Movement

A social movement aimed at reducing or banning the consumption of alcoholic beverages.

Criticisms

Expressions of disapproval based on perceived faults or mistakes.

Tappan Brothers

Arthur and Lewis Tappan were American abolitionists who played a significant role in the fight against slavery and the formation of the American Anti-Slavery Society.

Charitable Giving

The act of donating resources, typically money or goods, to support causes or organizations benefiting society.