Tara Keegan Owns Live Well, a Small Chain of Health

question 105

Multiple Choice

Tara Keegan owns Live Well, a small chain of health stores offering a variety of natural health products and related services. In order to implement integrated marketing communications, Tara has hired a marketing communications director, whose job it will be to ensure that each ________ will deliver a consistent and positive message about the company.

• A)public relations message
• B)brand contact
• C)advertisement
• D)logo
• E)media vehicle

---

Definitions:

Ratification

The act of formally confirming or approving an agreement, often after the agreement is initially made, to make it officially valid.

Fiduciary Duty

An obligation to act in the best interest of another party, such as that of a trustee towards a beneficiary.

Vicarious Liability

Refers to a legal principle where an entity (such as an employer) can be held responsible for the actions or omissions of another person (like an employee), under certain conditions.

Sole Proprietorships

A business structure where a single individual owns, manages, and is personally responsible for all aspects of the business.