Which of the Following Best Explains Why Companies Often Fail

question 22

Multiple Choice

Which of the following best explains why companies often fail to integrate their various communications to consumers?

• A)Historically, consumers have been able to distinguish between message sources.
• B)Public relations is usually given priority over advertising.
• C)Communications often come from different parts of the company.
• D)Personal selling and sales promotion are in direct conflict.
• E)Companies have failed to understand the concept of brand contact.

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Definitions:

Cultural Groups

Collections of individuals who share common beliefs, values, customs, and practices that distinguish them from other groups.

Therapeutic Approaches

Various strategies and methodologies used in psychology and other disciplines to treat mental, emotional, and psychological disorders.

Repressed Memories

Memories that have been unconsciously blocked due to being associated with a high level of stress or trauma.

Socially Acceptable

Behaviors or practices that are widely accepted and approved by society or by a specific cultural group.