A(n)________ Marketing System Combines Successive Stages of Production and Distribution

question 35

Multiple Choice

A(n) ________ marketing system combines successive stages of production and distribution under single ownership,where channel leadership is established through common ownership.

• A) contractual vertical
• B) corporate vertical
• C) administered vertical
• D) horizontal
• E) direct

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Definitions:

Survival of the Fittest

A concept derived from Darwinian evolutionary theory, it refers to the mechanism of natural selection where individuals better adapted to their environment tend to survive and produce more offspring.

Evolution

A process by which different kinds of living organisms are thought to have developed and diversified from earlier forms during the history of the earth.

Progressive Change

Gradual transformation or development over time in a specific, usually forward or beneficial, direction.

Phrenology

A now-discredited theory that suggested the bumps on the skull could predict mental traits or character.