________ Tend to Be Plain,straightforward Outlines of Benefits and Positioning

question 128

Multiple Choice

________ tend to be plain,straightforward outlines of benefits and positioning points that the advertiser wants to stress.

• A)Execution styles
• B)Message strategy statements
• C)Creative concept strategies
• D)Advertising appeals
• E)Branded entertainment plans

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Definitions:

Ovum

A mature female reproductive cell, especially of a human or other animal, which can fuse with a male gamete in sexual reproduction.

Sperm

Male reproductive cells or gametes involved in sexual reproduction, which can fertilize female gametes (ova) to produce offspring.

Embryonic Period

Occurs from about 2 to 8 weeks after pregnancy, in which rapid structural development takes place.

Blastocyst

A stage of early embryonic development in mammals, characterized by a spherical structure with an outer layer of cells and a fluid-filled cavity.