When Proctor & Gamble Developed the Mr

question 143

Multiple Choice

When Proctor & Gamble developed the Mr. Clean Magic Eraser, the company needed to explain how the product cleans grime from walls without removing paint. What type of campaign was most likely used by Proctor & Gamble for the Mr. Clean Magic Eraser?

• A)informative advertising
• B)persuasive advertising
• C)reminder advertising
• D)developmental advertising
• E)comparative advertising

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Definitions:

Accounts Receivable Subsidiary Ledger

The subsidiary ledger containing the individual accounts with customers.

Cash Receipt Posting

Cash receipt posting involves recording the receipt of money into the financial records of a business, often marking the payment of an invoice or sale.

Cash Receipts Journal

A specialized accounting journal used to record all cash inflows or receipts of a business.

Accounts Payable Subsidiary Ledger

A detailed ledger containing all individual creditor accounts, which supports the total balance reported in the company's general ledger account for accounts payable.