Examlex
What two steps should marketers using new direct marketing technologies take to avoid backlash from consumers who may resent such marketing as an invasion of their privacy?
Mental Age
A measure of an individual's cognitive development based on the age at which typical individuals achieve a certain level of intellectual performance.
Chronological Age
The actual age of a person or thing as measured in years from the date of birth or creation.
Criterion Validity
The extent to which a measurement is related to an outcome that it is supposed to predict, indicating the usefulness of the test.
Reliability
The degree to which an assessment tool produces stable and consistent results over time.
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