Why Can Public Relations Efforts Have a Strong Impact on Public

question 108

Essay

Why can public relations efforts have a strong impact on public awareness at a substantially lower cost than advertising can?

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Definitions:

Humanistic

A psychological perspective that emphasizes the study of the whole person and human beings' capability for self-direction, growth, and freedom.

Defensive

A psychological stance or behavior aimed at protecting oneself from perceived threats or mitigating feelings of vulnerability or insecurity.

Unconditional Positive Regard

Accepting and supporting another person regardless of what the person says or does, especially in the context of client-centered therapy.

Rogers

Refers to Carl Rogers, an influential American psychologist who founded the humanistic approach to psychology.