A Large Manufacturer of Internet Hardware Wants to Hire an Executive

question 179

Essay

A large manufacturer of Internet hardware wants to hire an executive who will help develop the firm's marketing division. This executive must be a 'team player' by working with other executives. The successful candidate will also delegate more responsibility to the marketing professionals, but is responsible for making tough decisions regarding allocation of limited budgets. Describe the level of need for achievement, affiliation, and socialized and personalized power that the ideal candidate would have for this position. Your answer should also briefly define these terms.

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Definitions:

Conditioned Stimulus

A stimulus that, after association with an unconditioned stimulus, comes to trigger a conditioned response.

Little Albert

An early 20th-century experiment in classical conditioning where a young child was conditioned to fear a white rat, showcasing how emotional responses could be conditioned.

White Rat

Traditionally used as a subject in psychological and medical research because of its genetic uniformity and ease of observation.

Classical Conditioning

A training method in which pairing two stimuli repeatedly leads to a response originally produced by the second stimulus now being produced by only the first stimulus.