Which Drive in Four-Drive Theory Is Reactive Rather Than Proactive

question 85

Multiple Choice

Which drive in four-drive theory is reactive rather than proactive?

• A)Drive to bond
• B)Drive to acquire
• C)Drive to defend
• D)Drive to learn
• E)Drive for power

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Definitions:

Customer Relationship

The approach a company takes to managing its interactions with current and potential customers, often to improve loyalty and engagement.

Niche Segments

Specific, narrowly defined market segments targeted by businesses with tailored products or services.

Advertising Campaigns

Coordinated marketing efforts to reinforce or assist with a business goal using one or more social media platforms.

Marketing Variables

Are factors that can be controlled by a company to influence consumers' purchase decisions.