A Company Can Unite Its Marketing and Sales Functions Through

question 168

Multiple Choice

A company can unite its marketing and sales functions through many activities. Which is the least likely to be effective?

• A)assigning a telemarketer the task of visiting a customer
• B)arranging joint meetings to clarify all aspects of communication
• C)appointing a chief customer officer to oversee both departments
• D)having a salesperson preview ads and sales-promotion campaigns
• E)sending brand managers on sales calls with a salesperson

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Definitions:

Breached

The act of failing to fulfill the terms of a contract, agreement, or duty.

Tortfeasor

A person who commits an intentional or through-negligence tort that causes a harm or loss for which a civil remedy may be sought.

Fraudulent Misrepresentation

A false statement of fact made by one party to another, with the intention of inducing the latter into entering a contract, resulting in harm or loss.

Relied Upon

Depended on or trusted, often in the context of information or services that are considered to be dependable.