Why Does a Firm's Number of Prospects Always Equal or Exceed

question 108

Essay

Why does a firm's number of prospects always equal or exceed its number of actual customers?

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Definitions:

Fees Earned

The revenue a company generates from providing services during a given accounting period.

Salaries Expense

This refers to the total amount paid by a company for employee salaries over a specific period, recorded on the income statement.

Trial Balance

A bookkeeping worksheet listing the balances of all ledgers in two columns, debits and credits, used to verify the equality of the two totals.

Cash Dividend

A payment made by a company to its shareholders, typically in the form of cash, out of its profits or reserves.