Which of the Following Statements Is Not Characteristic of Direct

question 18

Multiple Choice

Which of the following statements is not characteristic of direct mail marketing?

• A)a highly selective database of customer information is needed
• B)mail sent out which includes samples and DVDs
• C)well-suited for one-to-one communication
• D)impersonal and inflexible
• E)permits high levels of targeting a particular audience

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Definitions:

Coefficient Of Correlation

A statistical measure that quantifies the degree to which two variables' movements are associated, ranging from -1 to 1.

COV

Coefficient of Variation, a standardized measure of the dispersion of a probability distribution or frequency distribution.

Bivariate Distribution

A probability distribution describing two random variables and how their probabilities are distributed over different ranges of values.

Variance

A statistical measurement of the spread between numbers in a data set, indicating how far each number in the set is from the mean.