What Characteristic of Niche Sites Makes the Medium MOST Appealing

question 79

Multiple Choice

What characteristic of niche sites makes the medium MOST appealing to marketers?

• A)audience sizes larger than those of general social networking sites
• B)wide variety of demographics and purchasing patterns
• C)audiences of people with similar interests
• D)commercial transaction capabilities
• E)podcasting and vodcasting capabilities

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Definitions:

Negative

Characterized by the absence rather than the presence of distinguishing qualities, or expressing denial, refusal, or prohibition.

Salience

Being obvious or standing out.

Stereotype Formation

The process of creating oversimplified and generalized views about groups of people based on limited information.

Realistic Conflict Theory

Realistic conflict theory suggests that intergroup conflict, hostility, and aggression arise from competition over limited resources or conflicting goals.