Internet Marketing Practices Have Raised a Number of Ethical and Legal

question 86

Essay

Internet marketing practices have raised a number of ethical and legal questions. Why is invasion of privacy perhaps the most important online marketing concern?

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Definitions:

Trial Balance Preparation

The process of summarizing all the financial transactions in a company's general ledger accounts to ensure debits equal credits.

Account Balance

The amount of money in a financial repository, such as a checking account or investment account, at any given time.

Posting Omitted

An error occurring when a financial transaction is not recorded in the appropriate ledger, potentially affecting financial statements.

Trial Balance Preparation

The process of compiling the balances of all ledger accounts into a report to verify that the total of debit balances equals the total of credit balances, indicating correctly recorded transactions.