What Two Steps Should Marketers Using New Direct Marketing Technologies

question 13

Essay

What two steps should marketers using new direct marketing technologies take to avoid backlash from consumers who may resent such marketing as an invasion of their privacy?

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Definitions:

Long-Term Debt

Debt obligations that are due in more than one year, used by businesses and governments to finance their operations.

Common Shares

Common Shares are units of ownership in a company that entitle the shareholders to vote at shareholders' meetings and receive dividends.

EBITDA

Earnings before interest, taxes, depreciation, and amortization.

Financial Strength

A measure of a company’s ability to meet its financial commitments, indicating its overall financial stability.