Today,direct Marketing Relies Heavily on Database Technologies and New Marketing

question 104

Multiple Choice

Today,direct marketing relies heavily on database technologies and new marketing media.Early direct marketers primarily used direct mailers,telemarketing and ________.

• A)advertising specialties
• B)catalogues
• C)POP promotions
• D)email
• E)inside salespeople

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Definitions:

Economic Matters

Issues and situations that involve the production, distribution, and consumption of goods and services.

Money Supply

The total financial capital in an economy at a given point in time, including the accumulation of cash, coins, and balances in checking and savings accounts.

Coordinate System

A system of geometry where the position of points on a plane is described using an ordered pair of numbers.

Quantities

The amounts or levels of a good or service available or required in various contexts, such as in markets or in production processes.