What Is the Main Purpose of a Branded Community Website

question 144

Multiple Choice

What is the main purpose of a branded community website?

• A)to sell the company's products directly
• B)to engage consumers
• C)to show a catalog and give shopping tips
• D)to give out coupons and tell about sales events or contests
• E)to point out and explain competitors' weaknesses

---

Definitions:

Economic Efficiency

The optimal distribution of resources in a society, minimizing waste and maximizing value.

Government Failure

A situation in which the structure of incentives is such that the political process, including democratic political decision-making, will encourage individuals to undertake actions that conflict with economic efficiency.

Market Failure

A situation in which the structure of incentives is such that markets will encourage individuals to undertake activities that are inconsistent with economic efficiency.

Economic Incentive

A financial or material benefit that motivates individuals or businesses to pursue certain actions or behaviors.