Some Direct Marketers Have Been Accused of Taking Advantage of Impulsive

question 37

Multiple Choice

Some direct marketers have been accused of taking advantage of impulsive or less-sophisticated buyers. These merchants might use ________ intended to mislead buyers.

• A)enticing websites
• B)telephone marketing
• C)online social networks
• D)mobile phone marketing
• E)kiosk marketing

---

Definitions:

Fraudulent Misrepresentation

A false statement that is knowingly made to induce a party to enter into a contract, leading to harm or loss.

Innocent Misrepresentation

A false statement made by one party to another without knowledge of its falsity, leading to an erroneous contract without intentional deception.

Misrepresentation

The act of providing false or misleading statements or impressions, especially in contracts, which can lead to legal consequences.

Statement Of Fact

A declaration or assertion made about a situation or circumstance, often in a legal or official context.