Joe Cheatham, a Stay-At-Home Father, Regularly Posts New Entries on a Widely

question 90

Multiple Choice

Joe Cheatham, a stay-at-home father, regularly posts new entries on a widely read blog. In these entries, he often reviews consumer products that he uses during the course of his day. This is an example of ________.

• A)social media
• B)online marketing
• C)viral marketing
• D)content sponsorship
• E)branded web community

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Definitions:

Robert Sternberg

An American psychologist and psychometrician known for his theory on intelligence and creativity, as well as Sternberg's Triangular Theory of Love.

Howard Gardner

An American developmental psychologist best known for his theory of multiple intelligences, which suggests people have several distinct types of intelligence.

Social

Pertaining to the relationships and interactions between individuals and groups within a society, as well as the societal structures and dynamics that influence human behavior.

Independent Kinds

Distinct categories or types of entities that exist autonomously and are not dependent on other categories for their definition or identification.