Using Priceline

question 146

Multiple Choice

Using Priceline.com, would-be buyers can bid for airline tickets, hotel rooms, rental cars, cruises, and vacation packages. It is then up to sellers to decide whether or not to accept an offered bid. This is an example of ________.

• A)social media
• B)online marketing
• C)viral marketing
• D)content sponsorship
• E)branded web community

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Definitions:

Macrosystem Level

Refers to the broadest environmental context in the ecological systems theory, encompassing societal norms, laws, customs, and resources that affect an individual's life.

Built Environment

The human-made surroundings that provide the setting for human activity, including buildings, roads, and other infrastructure.

Social Phenomena

Collective behaviors, patterns, or trends that emerge within societies or social groups, shaped by the interactions and relationships among individuals.

Social Environment

The immediate physical surroundings, social relationships, and cultural context in which an individual lives or operates.