Using Digital Marketing Tools Such as Social Media, Mobile Apps

question 57

True/False

Using digital marketing tools such as social media, mobile apps, and blogs, marketers can engage customers anywhere, anytime.

---

Definitions:

fMRI

Functional magnetic resonance imaging, a neuroimaging procedure that measures brain activity by detecting changes associated with blood flow, used to study the brain's functional anatomy.

Ventral Stream

One of two pathways in the visual system, responsible for object recognition, form, and color.

Color

The characteristic of visual perception described through hues such as red, blue, and yellow, determined by the wavelength of light.

Color Constancy

The ability of the human visual system to perceive colors of objects, invariant to the color of the light source.